Rituals is an international beauty and lifestyle brand inspired by the wisdom and traditions of Asian cultures. Rituals offers a broad collection of luxurious yet affordable products for home and body. The brand started in the Netherlands and is rapidly expanding internationally. Rituals opened several stores in New York and is growing to other East Coast cities. The MPG.Group creates a visually stunning, inspiring magazine as a gift to Rituals consumers. The magazine is produced twice a year and is translated into more than 10 languages.