Beemster has been making premium, award-winning cheeses in the Netherlands for more than 100 years. When the brand was looking for a content marketing agency that understood its Dutch heritage and could translate it for an American audience, Beemster turned to MPG Concepts to promote its cheeses to U.S. and Canadian consumers.
MPG. Concepts created the design for the Beemster U.S. website based on the company’s brand values of sustainability, quality, and flavor. As part of the redesign, MPG created recipes that used classic Dutch cheeses in luscious recipes appropriate for the American market, along with gorgeous food photography and tempting videos and GIFs. This content was utilized in a 360°, multi-platform approach, appearing on Beemster’s social channels as well as in ads for trade magazines and in-store marketing materials.